Starbucks competitor analysis

Starbucks competitor analysis The first product, which is coffee, its main competitors, are Seattle’s Best and Folgers. The other breakfast cereal products, its principal competitors, are Kellogg, Post, and General Mills. There are still other competitors in the market, but Star bucks uses a strategy of quality and diversification, to remove the upcoming competitors. Advertising We will write a custom research paper sample on Starbucks competitor analysis specifically for you for only $16.05 $11/page Learn More Another strategy applied by Star bucks against its competitors is concentrating its outlets at one point. According to the reports that were obtained in 2005, Star bucks had a net profit of $494.5 million, Kellogg $980.4 million, General Mills $ 1240 million, and Folgers $2546 million(Avlonitis 113). 4P’s of Star bucks As mentioned above, the major products of this company are breakfast products such as coffee and cereals. The company used this strategy, as a way of placing itself at a more competitive edge than its competitors’ place. The product uniqueness of the two main products is ranged as medium. The nutritional value of coffee is categorized as low while that of cereal is high. The taste of Star bucks coffee is ranged as high, while that of cereals is medium compared to that of competitors(Grant 98). The pricing of Star bucks coffee is relatively low compared to that of some competitors, as away of making it hard for other competitors to survive in the market. The company lowers this price intentionally, as their competing strategy. However, the price of cereals compensate for coffee, as it is medium price(Grant 102). Star bucks insist that quality of their products comes first. Through provision of quality products to the customers, customers have build brand loyalty. The company has made extra efforts in ensuring its products reach the intended customers at the right place and condition. Star bucks have ventured in more than fi fty countries with so many outlets. The company has even introduced online selling of its products, whereby the customers can purchase the products anywhere, and anytime. This has created much convenience for those customers, who are always busy (Avlonitis 174). They also have a tendency of reaching the customers by concentrating their outlets at one point. Star buck is known to promote its both nationally and internationally levels. They have used various media services to reach the customers through placing adverts for their quality products. Severally, they hold promotion for their products, where people are given chances to taste their coffee, as an effort of building brand loyalty to the customers. Star bucks development brand image In 2010, when star bucks were celebrating its 40th anniversary, the key theme was to facilitate the development of their brand image. The company introduced new images for coffee cups, cups holders, as well as for the shopping bags(Grant 230). Durin g this period, the company also introduced a new coffee blend to the public, which they named Tribute. All these new modifications to their products were for ensuring the constant development of their brand image.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The new identity was marked by a bright green color that showed vibrancy of the products. The company wanted to portray the act of evolution for their products. The main theme was to re-energize their customers, both existing and new ones. Any change to the brand image of the company should be carefully handled, as it may end up confusing the customers. The understanding and acceptance of customers are very crucial factor that need to be considered first(Grant 162). The change may also act as a limitation of widening the product line, as they may end up loosing the new customers, who may not be so familiar with th e company. Avlonitis, George. Product and services management. New York: SAGE, 2006. Grant, Robert. Contemporary strategy analysis. New York: Wiley-Blackwell, 2010.

What Do I Do After Graduation Part 2

What Do I Do After Graduation Part 2 What Do I Do After Graduation? Part 2 If you’re still asking yourself what you should do after graduation, know that the job of your dreams may, in fact, be within your reach. A well-written, comprehensive resume is the first step in getting there. (Consider using a professional resume writing service to help craft a winning one!) However, a good cover letter is just as important- perhaps moreso, especially if you don’t have a lot of experience to put on a resume. The cover letter shows off your personality and makes employers curious to know more about you. It allows you to expand on points in your resume that pertain to the position of interest. With specific keywords, your cover letter matches your qualifications and shows that youre a good candidate. A cover letter is the first thing a potential employer sees, so you want to make a good impression. It may not be read it if it’s long or rambling, so get to the point quickly and limit yours to one page or less. It should also give a good indication of your communication and writing skills. A clear and organized cover letter that’s free of grammatical errors says a lot about the applicant- even with just a quick glance. The tone of your cover letter should be positive, friendly, and confident. A cover letter has several specific goals: To introduce yourself and give the employer an idea of who you are To show that you have the skills and qualifications to do the job To provide additional information or expand on items listed on your resume To request a meeting or interview Address and Letterhead On the upper right corner of the page, put your name, address, phone number, email address, and a link to your website or LinkedIn profile. (You can also design your own letterhead to give your cover letter a more professional look.) The address of the company you are writing to goes on the left side underneath your personal information. Remember to leave space beneath this information before starting your letter. Your resume and cover letter are best formatted in size 12 font so they’re easy to read. Also use a font that looks professional, like Calibri or Times New Roman. Leave the Comic Sans or other childish fonts for another time. Salutation A salutation can be confusing for job applicants. Is ‘To Whom it May Concern’ or ‘Dear Hiring Manager’ correct, or is it better to include the name of someone specific? If the hiring manager’s name isnt mentioned in the job posting, make the effort to find out what it is. If possible, also use the person’s correct title, i.e. Ms., Dr., or Mr. Look for this information on the organization’s official website, LinkedIn profile, or simply call the company and ask for the person’s name and official title. If you don’t address the employer correctly, your cover letter could seem like a form letter instead. A proper salutation will show that you are someone who takes the initiative (and it could be a positive point in your favour). Opening paragraph The goal of the first paragraph is to express your interest in the position, so clearly state the title of the job for which you are applying. (It’s not necessary to explain where you saw the position advertised.) Then write a few sentences about why the position interests you. Make your statements brief and concise; you’ll expand on these points later in the letter. Middle Paragraph The middle paragraph is important because this is where you’ll explain your resume in more detail. Show the reader that you match all or most of their requirements. It’s also important to know if you’ll fit in with the company, so learn about the organization and have a good understanding of who they are and what they do. Perhaps research the hiring manager (or whoever will receive your letter) as well. Employers often match job applications to specific keywords from their ad, so use those words in your cover letter. (Keywords can be anything related to the position or its requirements.) Let your letter reflect the tone of the ad and highlight how your goals match the company’s mission. If you think you’re well-suited for the job, you may want to add another paragraph here. Once you’ve learned about the company, you can express how you think your specific goals and experience fit in with its mission and future plans. Comment on what you think you could specifically accomplish for them in light of all this information. Final Paragraph The final paragraph of the cover letter should be about two to four sentences long. The purpose of this section is primarily to mention the attached resume and stress that you’re open to meeting for an interview. Phrase the final sentence or two as a call to action, such as â€Å"Please give me a

Psychological Perspectives from the Movie Girl, Interrupted Essay

Psychological Perspectives from the Movie Girl, Interrupted - Essay Example Although there are several characters in the movie showing symptoms of different types of mental disorders, this paper will only focus its discussion only to one mental illness, the â€Å"borderline personality disorder (BPD)†. Primarily, this paper intends to compare this movie against the real manifestations of BPD if these were properly presented. Secondly, this paper would try to relate the title of the movie to the plot of the movie. Thus, at the end of the day, after reading this paper, it is expected that the readers must have learned some good knowledge about â€Å"borderline personality disorder† since this paper will highlight the symptoms, diagnosis, and treatment of BPD, a favorable input for this psychology class. The summary of the plot begins to revolve around the main character in the person of Susanna Kaysen (portrayed by Winona Ryder), â€Å"a young girl of eighteen, raised in an unstable environment starting with her parents† (Filme para 2013). â€Å"Her mother showed signs of mood swings while her father showed very inappropriate aggression† (Filme  Ã‚  2013). Her life was not like that of any other ordinary normal eighteen years old would experience. Susanna was portrayed to display â€Å"damaging behaviors like stormy relationships with her parents and dangerous activities like having sexual activity with many men in a day† (Filma 2013). She was also shown â€Å"to display self-destructive behaviors when she attempted to commit suicide by drinking aspirin and a bottle of vodka which caused her to be put in a mental institution† (Filme   2013).